Projects
Product Strategy
Software Company | Data Management | B2B | Global
As a global leader in data connectivity software for enterprise and independent software vendors, the company recognized the need for a novel product marketing strategy to enhance the performance of its products. By implementing this new strategy, the company was able to enhance product awareness on a global scale, improve the quality of leads and conversions, and experience an increase in revenue.
Digital Strategy
Software Company | Mobile Apps | B2B | North America
A prominent Canadian mobile application development firm expanded its business operations into the United States and faced the challenge of enhancing its digital channel presence. To address this, the company implemented a novel digital strategy, effectively enabling it to kick off sales and generate leads through multiple digital channels, such as social media and its website. The implementation of SEO optimization and a new content approach led to an improvement in organic search results and overall website performance.
Rebranding project
Messaging provider | PaaS | B2B | EMEA
As a leading provider of communications platform-as-a-service (PaaS) for enterprises and an international messaging service provider for mobile network operators, the company was exploring rebranding as a key element of its global expansion strategy. The company executed the rebranding project with success, which in turn enabled it to scale and expand its business operations on a global scale.
Integrated marketing campaigns
Financial Reporting and Analytic Solutions | B2B | North America
The company is a foremost provider of reporting, analytics, and performance management solutions to enhance customer productivity, visibility, and compliance. Integrated marketing campaigns were leveraged to boost the lead pipeline for net new customers while also improving the retention rate of the existing customer base.
Marketing Strategy
Cybersecurity Company | B2B | EMEA
A small cybersecurity start-up specializing in world-class ethical hacking and cybersecurity business consulting (BCP, DRP, cyber vulnerabilities management).
The marketing strategy helped the company to define the target audience, develop the messaging strategy, create a website and sales collateral. By implementing a content strategy, leveraging social media, and paid advertising, we were able to reach potential customers. This helped establish the start-up as an authority in the field and closed the first deals.
New product launch
Financial | Retail banking | B2C | Ukraine
One of the largest domestic banks, the recognized leader of Ukraine's financial sector, offered retail and corporate banking services.
The bank faced the challenge of introducing a new wave-and-pay payment service in collaboration with one of the world's largest payment systems. To achieve this, a range of marketing campaigns were deployed, including mass-media promotion on TV, radio, and digital platforms and on-site promotional activities to enhance awareness and stimulate sales. The success of these efforts led the bank to become a market leader in this space.
