Marketing Was Built for a Pre-AI World For most of B2B SaaS history, marketing scaled through headcount. Writers wrote. Designers designed. Digital specialists ran campaigns. A CMO coordinated it all. Execution was expensive, slow, and human-dependent. So companies hired people to produce output. That logic no longer holds. In the AI world, execution is cheap. Systems are scarce. Marketing is no longer constrained by the ability to create. It is constrained by the ability to